BRANDING IDENTITY

& STATIONERY

I was approached by a 'budding' freelance florist who wanted to create a brand to help promote her new business.

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The florist also happened to be a keen amateur photographer, which is apparent in all of the beautiful imagery used on her Social Media sites. This lead me to create a logo that could be used as a composition with her own photography behind, providing her with the flexibility to update the design whenever she wants with her own photography. This logo therefore helps to advertise the work she does in the branding itself.

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Tasks:

• Moodboards and concept development

• Logo, business card and sticker designs

• Assets for web